On to Marketing
- Tami
- Oct 15, 2020
- 2 min read
Thursday 15th October 2020
I don't know whether the title is grammatically correct but it isn't that important.
Now that editing and filming are technically complete, it is time to move on to doing and thinking about marketing. I am guessing we will need to do things like making posters and maybe advertising it somewhere which would mean I would be working on Adobe InDesign next.
Next week isn't only marketing week, it is also labelled as EPK, marketing and promotion.
"EPK, short for electronic press kit, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use."
I only found out about this term because of the title of the week and I don't fully know what it means especially in this context but I think I can guess. I really don't have a plan yet as to what I am going to do within that week but I am sure that our tutor will explain it more on Monday.
Some tips for Marketing from https://www.ventureharbour.com/ultimate-guide-marketing-films-tv-shows-online/
Do Something Remarkable – The Publicity Stunt
Create a visually compelling & functional sub-site
Using Niche Social Networks – Vine, Instagram, Pinterest
Using Google Adwords
Facebook Advertising
Create a Series of Trailers
Generate Press Releases
Utilise the Internet and Social Media
More tips from https://medium.com/@Stage32online/5-steps-to-a-successful-film-marketing-campaign-3983dd06898c
"The four steps to successful marketing and implementation include:
Ø Analyze your customers and the business environment in order to…
Ø Identify key opportunities to better and more profitably meet customer needs and…
Ø Figure out how to act on those opportunities, and then…
Ø Implement your plan…
A film should…
Ø Satisfy movie goers needs
Ø Build customer relationships
Ø Create value/get value"
That's that, I will try to take these tips into account and try and make my marketing and stuff good.
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