Film Promotion Week

Monday 19th October 2020

There are many different ways to promote a film, today we looked a bit deeply at these three categories; web, print, social media.

"You cannot sell film. You can only sell a movie. You turn a film into a movie. You turn a film movie." (raindance.org)

These are the tasks that we should consider doing for our promotion week :

• create a single or double page spread for a magazine that matches the style of the film

• create a web banner advertisement for the film

• create a website mock up and embed your web banner and film

• create an advert and # (hashtags) for use on social media

Electronic Press Kit

100 word synopsis of the film

a message from director

cast & crew biographies

production stills

crew production stills

a poster

ten FAQs

This is the promotion stuff that I will be planning to do for this week :

Interviews

EPK

Website for film

Magazine layout/mock up

A banner/poster suitable for the website and social media

I am going to go with a 50 word synopsis since my film is under 5 minutes. There are website and magazine templates on myUCA from pixeden.com but I am going to go directly to the website so see if they have other types. I need to highlight the strength of the work that I created in all of these promotional material and ask these questions, "What is it about?" " "Where is it set?" I also need to think of interview questions and thinking about headshot pictures of the actors.

I will edit these things on Tuesday in the DM rooms or I will get Adobe at home.

On Thursday I will be collating all my "200 words" for each week.

When creating a web advert, it should be a landscape image, the advert size should be 1200 x 628 pixels with an aspect ration of 1 : 9 : 1. For the social media post I should probably use both # (hashtags) and @ (mentions).

These are pictures of the work from last week and today, you can't see a lot of what is written in the second picture picture I wrote in silver pen but, you know...….