Research Some More

Monday 11th January 2021

Here is the more research that I did, it is really on colours because I lost my previous colours research. This research is presented differently to the previous two because it does not have my words with the research integrated but instead is just the research.

“Colours and emotions are closely linked, they can make us feel happy or sad, and they can make us feel hungry or relaxed. These reactions are rooted in psychological effects, biological conditioning and cultural imprinting. The way different colours can affect emotions depends largely on a colour’s brightness, shade, tint or tone. Red can also increase a person’s appetite. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense). If a company wants to display health, beauty or security, incorporate these colours. Neutrals like white, beige and grey can also make you feel calm. In Western cultures black is often considered the colour of mourning, whereas in some East Asian countries it’s white. Highly pigmented, strong colours like royal blue, turquoise, magenta and emerald green can also have a stimulating effect and make you feel refreshed and energized. Red is the warmest and most dynamic of the colours—it triggers opposing emotions. It is often associated with passion and love as well as anger and danger. It can increase a person’s heart rate and make them excited. Orange is great for a call to action to buy or subscribe to a product. Grey has positive connotations including formality and dependability, it’s safe and quite subdued.”1

“In its simplest terms, colour psychology has become a popular area of colour theory that assigns emotional and psychological connotations between colours and emotions. Many of these meanings are universal because they influence the brain, but some are only cultural. Red enhances metabolism, increases respiration rate, and raises blood pressure. Orange can have a stimulating effect, particularly on one's appetite. Blue has the opposite effect on the brain to red. It is calming, reducing tension and fear, slowing the pulse rate and reducing appetite. While inspiring wisdom and higher ideals, it is sincere, reserved, and quiet. Being cool, it creates a sensation of space. While tone can influence how we feel and act, these effects are subject to personal, cultural, and situational factors. More scientific research is needed to gain a better understanding of colour psychology, as the concept has become extremely popular in marketing, art, design, fashion, and other areas the seek to connect colours and emotions.”2

1 Gremillion. A. S, 2020, “Colours and emotions: how colours make you feel”, in 99designs

https://99designs.co.uk/blog/tips/how-color-impacts-emotions-and-behaviors/

2 London Image Institute, 2020, “Colour Psychology: How Do Colours Affect Mood & Emotions? “, in London Image Institute

https://londonimageinstitute.com/how-to-empower-yourself-with-color-psychology/