History of Propaganda Part 3

https://marketingwit.com/types-of-propaganda-techniques

The five types of propaganda techniques used in advertising are Bandwagon, Testimonial, Transfer, Repetition, and Pathos.

Bandwagon

It aims at persuading people to do a certain thing because many other people are doing it. People feel induced to do something as it is shown to be done by many. Snob appeal is the reverse of bandwagon. It indicates that buying a certain product will make you stand out from the rest, as the masses won't afford to buy it.

Testimonial

This propaganda technique uses words of an expert or a famous person to promote a particular idea. Generally, people idealise celebrated figures, so celebrities are used to advertise certain products. A testimonial has to be reasonable. Advertisers are cautioned not to use false testimonials, as they lack authenticity.

Transfer

In this technique, qualities of a well-known person are associated with a product to promote or demote it. Linking an item to a respected person is positive transfer. Creating an analogy between a disliked person and a product is negative transfer.

Repetition

It is when the product name is repeated many times during an advertisement. This technique may use a jingle, which is appealing to the masses and fits in their minds.

Pathos

This is meant to generate positive feelings in the minds of the masses. Words like 'luxury' or 'paradise' are used to evoke certain feelings in the minds of the people, which they associate with the product.

These are just the basic types that are used, there are a lot different techniques and some different types. According to Wikipedia:

Henry T. Conserva organises 89 propaganda techniques into 7 different types.

1. Logical Fallacies

2. Diversion and Evasion

3. Appealing to the Emotions

4. Using Falsehoods and Trickery

5. Playing on Human Behavioural Tendencies, Mental Capacities and Processes

6. Speaking or Writing Styles

7. Reason or Common Sense